At Lenser’s Client Summit last month, I heard several long time catalog marketers declare that the days of using a catalog to prospect for new customers were gone. Declining response rates and increased postage costs have severely limited the number of prospect catalogs mailed today. Eventually, though, catalogers need to find a ways to attract [...]
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About Larry
Larry is the driving force behind D.M.insite’s continued growth and innovation. He has deep roots in the mail order catalog and ecommerce industries, and he brings that expertise to the forefront to help clients around the nation succeed and thrive online.