Testing! An effective testing program can produce a 20 to 30 percent increase in online revenue, often with very little off setting cost. And yet, many ecommerce sites rarely test. They all have some justification for it, such as: We never have time to test because we’re so busy getting out promotions that we know work. [...]
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About Larry
Larry is the driving force behind D.M.insite’s continued growth and innovation. He has deep roots in the mail order catalog and ecommerce industries, and he brings that expertise to the forefront to help clients around the nation succeed and thrive online.