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Larry's Blog

Larry's Blog

Monthly Archives: February 2010

Where is retail ecommerce heading?

For experienced ecommerce marketers, 2008 and 2009 came as a bit of a shock. These “old-timers” learned the business when ecommerce overall was growing at nearly 30% a year. And, if you had some skills, you were producing sales growth in the 50-60% range. When the US Department of Commerce reported online retail growth as [...]

Think like a bank robber when you test.

Have you ever heard a marketer say, “I know testing is important. I just don’t know what to test.”  I can’t count the times I have heard that over the last 20 years. When I hear someone say this, I’m reminded of a quote from bank robber by the name of Willie Sutton. When asked [...]

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