September 8, 2010 – 12:32 pm
September isn’t just about the kickoff of football season and baseball pennant races—for the first time in about 10 years for my hometown team, the Reds—it’s also about great industry events that help online merchants generate more traffic and sales. I’ll be on-hand at two of these major events in September. September 22-24, LENSER Summit, [...]
August 11, 2010 – 9:55 am
In early June, Google announced the launch of their new web indexing system called Caffeine. Prior to Caffeine, when you searched via Google, you weren’t getting an actual current result. Instead, you were getting a result based on the sites on the web that Google had previously crawled and identified as relevant for the search [...]
Everywhere you look these days, someone is trying to get you to increase your order size. At the movie theater, you can opt for the jumbo popcorn for just $0.25 more. Car rental companies will often offer to upgrade you to a nicer car for less than $5 more per day. You can add 32 [...]
In 2010, the average D.M.insite client is getting 26.8 percent of its visitors and 20.5 percent of its sales from Google organic traffic. That’s a big piece of the pie. And it means that you simply must do everything in your power to maintain—and even grow—that organic traffic. Did you know that Google offers a [...]
I read a very interesting article over the weekend from Bill Nicolai on the “new norm” for shipping charges online. It’s definitely worth your time to read. Just click here to check it out.
Colorado recently passed a law requiring out-of-state merchants (such as ecommerce sites) to print on the invoice of shipments to Colorado customers that they (the customers) are obligated to pay sales tax. Further the law requires these merchants to send annual summaries of purchases both to their Colorado customers and to the Colorado Department of [...]
In my last blog post, I briefly examined the new social media for ecommerce sites – ratings and reviews – and gave you several ways to go about collecting this valuable feedback from your customers. Today, let’s go a step further and look at ways to use your ratings and reviews to drive conversions. Feature [...]
April 22, 2010 – 10:05 am
Social media turns most ecommerce site owners into zombies straight out of “Night of the Living Dead.” Instead of chanting, “must eat brains,” they chant “must have social media on my site.” Well, customer ratings and reviews are today’s version of social media for ecommerce sites. They’re a perfect way for your community to tell [...]
February 19, 2010 – 5:02 pm
For experienced ecommerce marketers, 2008 and 2009 came as a bit of a shock. These “old-timers” learned the business when ecommerce overall was growing at nearly 30% a year. And, if you had some skills, you were producing sales growth in the 50-60% range. When the US Department of Commerce reported online retail growth as [...]
February 3, 2010 – 3:50 pm
Have you ever heard a marketer say, “I know testing is important. I just don’t know what to test.” I can’t count the times I have heard that over the last 20 years. When I hear someone say this, I’m reminded of a quote from bank robber by the name of Willie Sutton. When asked [...]
