Everywhere you look these days, someone is trying to get you to increase your order size. At the movie theater, you can opt for the jumbo popcorn for just $0.25 more. Car rental companies will often offer to upgrade you to a nicer car for less than $5 more per day. You can add 32 [...]
In my last blog post, I briefly examined the new social media for ecommerce sites – ratings and reviews – and gave you several ways to go about collecting this valuable feedback from your customers. Today, let’s go a step further and look at ways to use your ratings and reviews to drive conversions. Feature [...]
April 22, 2010 – 10:05 am
Social media turns most ecommerce site owners into zombies straight out of “Night of the Living Dead.” Instead of chanting, “must eat brains,” they chant “must have social media on my site.” Well, customer ratings and reviews are today’s version of social media for ecommerce sites. They’re a perfect way for your community to tell [...]
February 3, 2010 – 3:50 pm
Have you ever heard a marketer say, “I know testing is important. I just don’t know what to test.” I can’t count the times I have heard that over the last 20 years. When I hear someone say this, I’m reminded of a quote from bank robber by the name of Willie Sutton. When asked [...]
January 12, 2010 – 5:41 pm
Testing! An effective testing program can produce a 20 to 30 percent increase in online revenue, often with very little off setting cost. And yet, many ecommerce sites rarely test. They all have some justification for it, such as: We never have time to test because we’re so busy getting out promotions that we know work. [...]
