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Larry's Blog

Larry's Blog

Category Archives: SEO

New Content is King with Google Caffeine

In early June, Google announced the launch of their new web indexing system called Caffeine.  Prior to Caffeine, when you searched via Google, you weren’t getting an actual current result.  Instead, you were getting a result based on the sites on the web that Google had previously crawled and identified as relevant for the search [...]

Are you using Google Webmaster Tools?

In 2010, the average D.M.insite client is getting 26.8 percent of its visitors and 20.5 percent of its sales from Google organic traffic. That’s a big piece of the pie. And it means that you simply must do everything in your power to maintain—and even grow—that organic traffic. Did you know that Google offers a [...]

The future of direct marketing prospecting

At Lenser’s Client Summit last month, I heard several long time catalog marketers declare that the days of using a catalog to prospect for new customers were gone. Declining response rates and increased postage costs have severely limited the number of prospect catalogs mailed today. Eventually, though, catalogers need to find a ways to attract [...]

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