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Larry's Blog

Larry's Blog

Category Archives: Social Media

Putting your ratings and reviews to work…to increase sales AND improve your products

In my last blog post, I briefly examined the new social media for ecommerce sites – ratings and reviews – and gave you several ways to go about collecting this valuable feedback from your customers. Today, let’s go a step further and look at ways to use your ratings and reviews to drive conversions. Feature [...]

Are you a zombie when it comes to social media?

Social media turns most ecommerce site owners into zombies straight out of “Night of the Living Dead.” Instead of chanting, “must eat brains,” they chant “must have social media on my site.” Well, customer ratings and reviews are today’s version of social media for ecommerce sites. They’re a perfect way for your community to tell [...]

The future of ads on social media?

I was on Facebook this weekend and saw an ad that just jumped out at me.  I guess that’s because I often gravitate to ads that promote the benefit of a product instead of a feature, which I’m certain stems from my earlier career as a copywriter.  Despite the famous “more taste—less filling” commercials from years [...]

Belting out a tweet

I came across this unusual use of twitter over the weekend: http://tinyurl.com/l5n7rk. It’s a story that produces a smile, yet it also has an ecommerce application. Get your twitter followers involved by giving them some challenge…maybe to name a new product, write a caption for a photo, or suggest a theme song for your site.

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