Everywhere you look these days, someone is trying to get you to increase your order size. At the movie theater, you can opt for the jumbo popcorn for just $0.25 more. Car rental companies will often offer to upgrade you to a nicer car for less than $5 more per day. You can add 32 [...]
Colorado recently passed a law requiring out-of-state merchants (such as ecommerce sites) to print on the invoice of shipments to Colorado customers that they (the customers) are obligated to pay sales tax. Further the law requires these merchants to send annual summaries of purchases both to their Colorado customers and to the Colorado Department of [...]
In my last blog post, I briefly examined the new social media for ecommerce sites – ratings and reviews – and gave you several ways to go about collecting this valuable feedback from your customers. Today, let’s go a step further and look at ways to use your ratings and reviews to drive conversions. Feature [...]
April 22, 2010 – 10:05 am
Social media turns most ecommerce site owners into zombies straight out of “Night of the Living Dead.” Instead of chanting, “must eat brains,” they chant “must have social media on my site.” Well, customer ratings and reviews are today’s version of social media for ecommerce sites. They’re a perfect way for your community to tell [...]
February 19, 2010 – 5:02 pm
For experienced ecommerce marketers, 2008 and 2009 came as a bit of a shock. These “old-timers” learned the business when ecommerce overall was growing at nearly 30% a year. And, if you had some skills, you were producing sales growth in the 50-60% range. When the US Department of Commerce reported online retail growth as [...]
