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Tag Archives: LENSER

Hitting the road in September…

September isn’t just about the kickoff of football season and baseball pennant races—for the first time in about 10 years for my hometown team, the Reds—it’s also about great industry events that help online merchants generate more traffic and sales.  I’ll be on-hand at two of these major events in September. September 22-24, LENSER Summit, [...]

The “new norm” for shipping charges

I read a very interesting article over the weekend from Bill Nicolai on the “new norm” for shipping charges online. It’s definitely worth your time to read. Just click here to check it out.

Some useful benchmarks for catalogers

LENSER, a consulting firm that specializes in direct marketing for traditional catalog companies, released results from a survey of their 70 customers last week.  The results show how traditional catalogers are coping with the current environment, though it also shows that these companies have to make big changes in order to return to healthy growth. [...]

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