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Tag Archives: Testing

Think like a bank robber when you test.

Have you ever heard a marketer say, “I know testing is important. I just don’t know what to test.”  I can’t count the times I have heard that over the last 20 years. When I hear someone say this, I’m reminded of a quote from bank robber by the name of Willie Sutton. When asked [...]

The secret to increasing online sales and profits in 2010

Testing! An effective testing program can produce a 20 to 30 percent increase in online revenue, often with very little off setting cost. And yet, many ecommerce sites rarely test. They all have some justification for it, such as: We never have time to test because we’re so busy getting out promotions that we know work. [...]

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